Rival

A Mobile-first VOC Research Platform

All the rigor and sophistication of traditional market research re-imagined for mobile. The result: an industry-leading respondent experience that’s making people re-think what a mobile research engagement means.

Invite members from Fuel Cycle‘s platform to a Rival chat where they can share both quantitative and qualitative feedback. Using video, images, and voice.

Rivals mobile chat experience elicits more open, honest, detailed feedback than you can get with traditional survey tools. All member participation is tracked and recorded in Fuel Cycle's platform to help you maintain a healthy, engaged community.

Features

Rival Technologies' mobile platform offers the ability to conduct robust research initiatives while providing the best possible end-customer experience.

• Single-choice question (text + image)
• Multi-choice question (text + image)
• Open-ended question (verbatim)
• Next-generation grid questions
• Upload image (open end)
• Upload video (open end)
• Play video
• Display images
• Complex conditional branching (3 levels of nesting)
• Simple conditional branching (conditions on individual cards)
• Advanced condition builder (closed + open-ended questions)
• Randomization (monadic + sequential testing capabilities)
• Piping + Masking
• Real-time topline reporting (mobile-enabled stakeholder view

Use Cases:

• Engage younger, harder-to-reach audiences with an intuitive mobile app
• Testing solutions (concept/ad/package…)
• Live events / in-store missions to engage in real-time
• Community recruitment from Rival chat
• In-home usage tests (IHUTS)
• Diaries/Journals

How it Works

Create a conversational chat on Rival‘s platform and invite your community members to participate from Fuel Cycle‘s platform. Pass participation data from Rival‘s platform to your Fuel Cycle community and monitor data in real time.

Please contact a Fuel Cycle representative to learn more.